Header
Made up of multiple individual elements, the header component allows users to update primary information, send date, and when necessary corporate logo.
Event card
Aimed at showcasing the essential details of an event for quick recognition, it also features an accompanying image and a standout call to action.
For your hook/teaser copy it is advised to keep to ~200 characters or less.
Image selection and placement
- Discover more on our primary vs. secondary image policy on our guidance and best practice page
- Use only a single image and not a composite of multiple images
Headlines
- Headlines: 7–10 words, direct, client-focused, avoid legalese
- Sub-headlines: 12–20 words, support headline with added detail, a benefit, or a positioning statement
- Focus on what matters most to the client—not technical jargon
Shorter titles don’t say less. They get read more.
"Hook" copy
- Limit to 2-3 short sentences (~200 characters maximum). Focus on urgency, relevance, or client value (e.g., "Learn how new SEC regulations will impact your investment strategy.")
Call to actions
- Always hyperlink text and adjacent arrow/graphic.
- Use action-oriented language (e.g., "Register now,") — avoid "Click here."
Text block
The text block component features a text editor and is designed to display headlines along with supporting snippets of text.
Content structure
- Use bullet points or lists when presenting multiple ideas
- Use brief, scannable paragraphs
Lists
Designed to highlight important points or links, lists can incorporate images to capture attention and encourage higher click-through rates.
Program
Designed to make it simple for users to digest the timing of key event segments, the program component provides clear event scheduling. Amend wording for US/International audience.
Contacts
The contacts section highlights important individuals associated with the content, including prominent bio images and relevant contact information.
Call to actions
- Always hyperlink text and adjacent arrow/graphic
Useful links
Used to showcase main links to help users access essential sections of the global website and effortlessly explore more about our leading firm.
Share
Intended to highlight our core social channels, this helps encourage engagement and includes a default option to share with a contact who could benefit from the content.
Disclaimer
Used to emphasize confidentiality, the disclaimer module ensures recipients are aware that the event may contain sensitive information intended for internal use only.
Supporting logos
Build trust and credibility by showcasing sponsors, partners, or collaborators involved in your event and help recognize their contributions. Availability to show up to four supporting logos.
Titles
Designed to highlight secondary or supporting headlines, this helps users easily identify key information, and comes with an optional accompanying image.
Headlines
- Headlines: 7–10 words, direct, client-focused, avoid legalese
- Sub-headlines: 12–20 words, support headline with added detail, a benefit, or a positioning statement
- Focus on what matters most to the client—not technical jargon
Shorter titles don’t say less. They get read more.
Key contact
Used to spotlight a single key contact, this feature emphasizes important individuals related to the article content, easily allowing users to reach out direct.
Call to actions
- Always hyperlink text and adjacent arrow/graphic
Quote
Highlight key statements or testimonials from customers, clients, or industry experts. The quotation block can lend authority to your template and build trust.
Highlight
Used to emphasize supplementary content which directly relates to an article.
Contacts
Include contact details for specific team members to help drive recipients to connect or ask questions, giving a personal touch to your communication.
Images
Available in varied sizes, images help enhance the overall visual appeal of your template, making it more engaging and attractive. This can help capture the reader's attention and improve the user experience. An initial set of images have been collated within the folder 'New - Vuture templates secondary images' within the Global Image Library bank.
It is important to complete the alt text field to help describe images to users using screen readers.
Image selection and placement
- Discover more on our primary vs. secondary image policy on our guidance and best practice page.
- Use only a single image and not a composite of multiple images
Call to actions
Boost engagement by encouraging recipients to interact more with your content through clear and prominent calls to action.
Linking tips
- Always hyperlink text and adjacent arrow/graphic
- Use action-oriented language (e.g., "Register now,") — avoid "Click here."
Spacer
The spacer component helps define the separation between content sections, guiding users to identify different groupings of information.
© Eversheds Sutherland. All rights reserved. Eversheds Sutherland is a global provider of legal and other services operating through various separate and distinct legal entities. Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed and affiliated firms and the members of Eversheds Sutherland (Europe) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements and operate in accordance with their locally registered names. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global LLP. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client.