Social media activity and usage
Estimated population active on social media in 2023* The UAE is home to 10 million social media users *Source
Platforms ranked by usage in 2023
1.WhatsApp
2.Facebook
3. Instagram
4. TikTok
5.Facebook Messenger
Current laws and regulations relevant to social media
Federal Decree-Law No. 55/2023 On the Regulation of Media (Media Law)
The Media Law came into force at the start of December 2023, repealing Federal Law No. 15 for 1980 Concerning Press and Publications (Publishing Law). The Media Law focuses on electronic and digital media, covering a broad range of platforms that allow media and advertising content shared with the public through digital means. The Media Law also covers social media platforms and sets out rules to ensure these platforms take full responsibility for content published on them. A new feature reflected under the Media Law is that not only media businesses across the UAE are subject to the law but also media businesses operating outside the UAE but delivering media content within the UAE will be subject to licensing requirements. The Media Law sets out the licensing conditions for practicing media activities in the UAE. As is common in the UAE the Media Law will have Executive Regulations - which are expected to be issued within 6 months of the new law coming into force - clarifying the way the law’ s provisions will be implemented. It is expected that the Executive Regulations, will contain additional licensing requirements. Interestingly, the Media Law states that until the Executive Regulations are issued, the regulations of the Publishing Law will continue in effect. Similarly to the Publishing Law, the Media Law is interpreted in light of the guidelines of the UAE Media Council which replaced the Media Regulatory Office (MRO), previously known as the National Media Council. According to the UAE Media Office, the UAE Media Council will have a set of priorities, which will include “launching the media sector strategy, continuing the modernization of the media legislative ecosystem to ensure a flexible media environment, developing a media intellectual property framework to protect creative products, attracting specialized media talent to the country, and fostering R&D to identify future media opportunities”.
National Media Council Resolution No. 20 of 2010 (Resolution)
The Resolution reaffirms that all media, including audio, visual and physical, must be in compliance with the provisions of the Media Law found within the Publishing Law, which is further supplemented with Cabinet Resolution No. (23) of 2017 on media content.
Electronic Media Activity Regulation Resolution of 2018 (EMA Regulations)
The EMA Regulations apply to all electronic media activities conducted within the territory of the UAE, including free zones. The EMA Regulations include a number of practical considerations that individuals and businesses engaged in electronic media activities, including social media platforms, in the UAE should take into account when applying for an electronic media license. The electronic media license must be obtained from the MRO by anyone who engages in electronic media activities for commercial purposes in the country through an account on a widely recognized social media platform.
Federal Decree Law No. 34 of 2021 on Combatting Rumors and Cybercrimes (Cybercrime Law)
The Cybercrime Law and other applicable laws pertaining to the protection of privacy, reputation and defamation apply when utilizing social media. Individuals in the UAE must be aware of the provisions that outline “conduct” and “activities” that may constitute a crime. The Cybercrime Law includes fines, imprisonment, the confiscation of IT equipment and deportation as penalties.
Content regulation; various sources across legal regimes (in particular, National Media Council instruments)
There are national and cultural standards established by the UAE for media content, and all mass media institutions operating within the UAE must strictly adhere to them. These include a list of strongly prohibited activities and behaviors on social media (and other media platforms). There are certain standards from which one cannot deviate that holistically include the following:
- Respect the regime of the UAE and its political system and symbols
- Respect the policies and direction of the UAE at both international and domestic levels
- Must not offend the national Unity; additionally, the social cohesion of regional and tribal conflict is strictly prohibited
- Respect the Islamic and divine beliefs while showing respect to other religions as well
- Refrain from disclosing without proper authority confidential official contacts, military treaties, conventions or matters that have been concluded by the government
- Refrain from reporting distorted deliberations of courts and other regulatory bodies
- Refrain from disclosing information related to an ongoing criminal investigation or to such investigations that have been ordered to be confidential
- Refrain from publishing photographs, news and comments that invade the privacy of an individual or family or destroys their reputation
UAE Constitution
Freedom of expression is a constitutional right in the UAE as provided under Article 30 of the UAE Constitution, and it is therefore protected in its legal system. Although freedom of speech and the right of information are protected by the UAE Constitution, exercising such rights must not contradict or violate other laws.
Data protection laws applicable to social media
Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data Protection (PDPL)
This law came into effect on January 2, 2022. The PDPL, which is the main governing piece of legislation, applies to all onshore personal data processing. It offers a legal framework to safeguard the confidentiality and security of personal information, with an emphasis on the rights and responsibilities of all parties involved. The PDPL applies to all personal data processing. The PDPL creates specific obligations that must be met to enable compliant data processing. These include:
- Personal data must be treated in line with a legal basis and data processing principles such as data minimization, transparency and anonymization.
- Article 10 of the PDPL also mandates that companies (a controller or processor) hire a data protection officer in cases where the processing is using new technologies or the data carries a risk regarding the confidentiality and privacy of data subjects, when processing entails systematic and extensive evaluation of sensitive personal data, or when processing of sensitive data is performed on a large scale.
- As with all data protection laws globally, lawful consent is a must. Article 6 of the PDPL provides the following necessary conditions for obtaining valid consent from the data subjects for the processing of their data: - The data controller must prove the data subject’s consent if consent is relied on as a lawful basis for the processing of their personal data. - The consent can be obtained electronically or in writing but must be obtained in a clear, simple, unambiguous and accessible manner. - The method for obtaining consent should include information on how the data subject may withdraw their consent, and the procedure for doing so must be simple for them.
- The PDPL permits the transfer of personal data to countries deemed to have a sufficient degree of protection by the UAE Data Office. These countries must have special legislation for the protection of personal data or have ratified bilateral or multilateral agreements for the protection of personal data. For countries not authorized by the UAE Data Office as having an appropriate degree of protection, the PDPL offers a variety of transfer options for personal data. Noting that the UAE Data Office is not yet established, we have no visibility over the jurisdictions that will be deemed “adequate” by said office.
Legislative developments on the horizon
Social media networks in the UAE are effectively regulated in accordance with international norms and in consideration of the country’s socioeconomic needs.
Media cities
The UAE not only monitors current media regulations, but it also employs a variety of methods to promote their evolution. The UAE Government established media cities to encourage local, regional and international entrepreneurs to establish offices producing major media content in all forms.
Media and Film regulation changes
Following the publication of our previous Social Media Guide, the legal framework surrounding the media in the UAE was revised to address the media in general and digital media in particular, as explained in this guide. Concerned parties will have more clarity on the implementation rules of the Media Law following the issuance of its Executive Regulations of the Media Law.
Contributors
Nasser Ali Khasawneh
Partner and Global Head of TMT and AI, Dubai
E: nasseralikhasawneh@eversheds-sutherland.com T: +971 4 389 7000
Christine Khoury
Principal Associate, Dubai
E: christinekoury@eversheds-sutherland.com T: +971 4 389 7064
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