EU Policy – The Balancing Act

Discover more

How do they shape the Regulatory Framework? ↓

What are the priorities? ↓

Are political dynamics impacting the final outcome? ↓

How do they shape the Regulatory Framework?

Competitiveness and security

The European Union is undertaking significant efforts to enhance its global competitiveness.

Every new law is assessed against this goal, and even recently enacted rules are being reviewed to ensure better regulation. Better regulation means coherent, comprehensive, and business-friendly frameworks. The Digital and Circular Economy Omnibus packages, are examples of this program. They aim to cut administrative burdens and simplify compliance.

At the same time, the EU is enhancing security. Faced with war on its borders and reliance on foreign technology, it is creating incentives to secure independence and sovereignty.

Foreign Investment and Foreign Subsidies screenings, for instance, aim to prevent undue influence from non-EU actors and protect strategic sectors. Similarly in the digital space, measures like Digital Decade – Policy Programme encourage local cloud and AI solutions to replace dependence on non-EU hyperscalers.

Security also means securing access to critical materials, improving cyber resilience, and reinforcing policing through Europol’s expanded mandate.

The ultimate goal is clear. The EU means to strengthen its economic stance and safeguard strategic autonomy.

Is Completing the Single Market Europe’s Key to Global Competitiveness?

A key challenge for EU competitiveness, remains the fragmented European market. Diverging national rules within the EU still create significant barriers to cross-border activities. The concept of a Single Market was conceived in a different era. Before Asian economies became global players and the collapse of the Soviet Union. At a time when the EU and US were the world’s leading economies and the EU had fewer members. This enabled fast harmonization and mutual recognition of rules. As the EU grew larger, aligning national rules became slow and complex, preventing the Single Market from delivering full scale benefits. At the same time, national rules in finance, energy and communications are deemed to stall growth and innovation. These sectors were initially excluded from the Single Market, as they were considered too strategic to be subject of EU integration efforts.

Further integration is needed to ensure the single market’s four freedoms (free movement of goods, services, people, capital) and possibly add a fifth: innovation and knowledge. Fragmentation has driven high-growth firms overseas, weakening capital markets and limiting wealth creations. A better integrated Single Market should enable scale for innovative businesses build resilient supply chains and mobilize private finance. This is why high ranking EU diplomats and economists, including Draghi and Letta, and industry (e.g. the European Round Table for Industry) are increasingly calling on the EU and its member states to complete the Single Market.

To answer this question, we need to examine the current public discourse surrounding the topic and regulatory development.

Some have raised concerns that integration must not create barriers to international trade. Others might stay reluctant to concede national regulatory sovereignty with regard to strategic sectors, such as energy and tech. But there appears to be growing political momentum to address the issue of fragmentation.

The EU Commission (EC), for example, has launched the Savings and Investment Union (SIU); published a Single Market Strategy; identified 10 Terrible Barriers and included agenda items for its 2026 work program that can help advance the single market. Naming a few, it envisages initiatives to update the rules on shareholder rights and the European venture capital funds Regulation.

But the EC’s plans only translate into law where agreement is reached within and between the co-legislators. These are the European Parliament (EP) and the Council of the EU (Council). Council is considered to represent the position of the individual member states via ministers from each country, depending on the policy area. The EP represents EU citizens directly, with MEPs elected by EU citizens in their Member States.

Success for market integration considerations largely depends on the commitment of EU Member States, whereby the Council’s positioning carries considerable weight in this regard. At present, national leaders appear aligned in advancing the ‘competitiveness agenda’. Council may, therefore, support measures promoting the single market.

The EP had also signaled openness to a more business-oriented approach, which would include market integration. Yet the speed and extent of competitiveness-driven measures to date have created tensions within the EP, slowing the legislative process. The EP President, however, reiterated support for broader simplification efforts and a majority continues to be in favor of completing the single market.

Current activity around this topic is also influenced by geopolitical dynamics. This includes strengthened Asian economies and ongoing US economic growth, which have prompted EU reforms. The use of economic dependencies by various global actors has further contributed to the EU’s efforts to strengthen its economy to maintain independence and sovereignty.

Europe’s reliance on Russian gas, for instance, limited its ability to respond effectively to Russia’s actions in Ukraine. Similarly, dependence on US technology has shaped Europe’s approach to digital regulation. This is evidenced by the Proposal of the Omnibus of the Digital Rules, which was seen as accommodating US technology interests. Against this background, completing the EU’s single market is increasingly considered important.

Completing the Single Market is widely seen as vital to Europe’s global competitiveness. It would unlock scale, attract investment, and strengthen resilience. Political momentum and geopolitical pressures suggest significant momentum towards market integration. Businesses should expect continued progress, with meaningful advancements likely in the near future.

Where does the EU stand on standards and climate neutrality?

The EU continues to advance legislation aimed at climate neutrality and maintaining high standards.

The EC’s work programme for 2026 includes initiatives such as the Green Claims Directive. It also emphasizes renewable energy, indicating that environmental regulation will still progress. For example, the EU’s adoption of the Ocean Pact, aimed at protecting oceans and growing a sustainable blue economy, reinforces their commitment to sustainability-driven regulations.

Similarly, in the context of standard-setting, implementation of the AI Act proceeded in 2025 despite calls for a pause from the tech industry.

The EC president’s State of the Union address further linked competitiveness to increased investment and growth in clean tech and energy. This signals that regulatory drive in AI and clean tech will continue, requiring proactive compliance and strategic investment to stay competitive.

What are the priorities?

Measures aimed at stimulating economic growth or capable of enhancing security, will be prioritized in the near future. Such prioritization will necessitate adjustments to social and environmental requirements.

The most prominent laws marking a pivot towards competitiveness and security are the Omnibus packages and the EU-US trade deal.

Omnibus I aimed to simplify sustainability measures for affected businesses, by postponing application dates and raising scope thresholds. The EU-US trade deal aimed at reaffirming a long standing alliance in defense and trade with the US. It suggested that the green regulatory approach was being weighed against the avoidance of tariffs, industrial alignment and supply-chain security.

The legislative process of both files involved complex negotiations among lawmakers, with significant uncertainty as to their outcome. Nevertheless, together these measures indeed signal the EU’s current direction of travel. Economic and security priorities dominate, even if this requires adjustments or delays to standard-setting and environmental regulation.

The EU will be less willing to leverage market access to enforce standards and climate targets on global businesses in the short-term. But, these remain long-term EU goals. Therefore, EU lawmakers will likely keep embedding green measures provided they align with competitiveness and security goals.

Are political dynamics impacting the final outcome?

Following the 2024 European Parliament elections, forming stable legislative coalitions has become increasingly difficult. This election marked a turning point as gains by fringe parties disrupted traditional alliances and weakened consensus-building. This matters because political fragmentation directly affects the speed and consistency of regulatory reform. Businesses can no longer assume that simplification measures will progress smoothly or on predictable timelines.

For example, the traditional center-right, historically supportive of pro-business policies, now face the challenge of balancing democratic consensus with calls for faster regulatory change. At the same time, far-right parties are pushing to influence competitiveness-related legislation while opposing deeper EU integration. These competing priorities create uncertainty for global businesses operating in Europe.

Businesses should expect delays and uneven progress on initiatives aimed at reducing regulatory complexity. While the push for simplification is welcome, the political reality suggests progress will be incremental and contested. This division signals a turning point for EU governance. The biggest risk is that slower reforms will increase compliance burdens. However, there is opportunity in shaping the debate. For global businesses, the winners will be those that combine strong compliance with active policy engagement.

01 Key Factors Driving Regulatory Change in the EU

Learn more

02 How are the Four Factors turned into Actionable Law?

Learn more

03 EU Policy – The Balancing Act

Learn more

04 How can you Future-Proof your Business?

Learn more

Navigating EU Law

This toolkit provides strategic EU law guidance to help businesses and governments manage regulatory change, mitigate risk, and capture emerging opportunities.

Visit our toolkit

Key contacts

Dr Alexander Niethammer Eversheds Sutherland

Dr. Alexander Niethammer, LL.M. Managing Partner Rechtsanwalt, Attorney-at-Law (New York), Managing Partner Germany T: +49 89 54565 318 E: alexanderniethammer@ eversheds-sutherland.com

View full bio
Pia Kroekel Caruana Eversheds Sutherland

Pia Krökel Caruana Knowledge Lawyer Member of the EU Knowledge Hub T: +32 472 88 87 37 E: PiaKroekelCaruana@ eversheds-sutherland.com

View full bio

© Eversheds Sutherland. All rights reserved. Eversheds Sutherland is a global provider of legal and other services operating through various separate and distinct legal entities. Eversheds Sutherland is the name and brand under which the members of Eversheds Sutherland Limited (Eversheds Sutherland (International) LLP and Eversheds Sutherland (US) LLP) and their respective controlled, managed and affiliated firms and the members of Eversheds Sutherland (Europe) Limited (each an "Eversheds Sutherland Entity" and together the "Eversheds Sutherland Entities") provide legal or other services to clients around the world. Eversheds Sutherland Entities are constituted and regulated in accordance with relevant local regulatory and legal requirements and operate in accordance with their locally registered names. The use of the name Eversheds Sutherland, is for description purposes only and does not imply that the Eversheds Sutherland Entities are in a partnership or are part of a global LLP. The responsibility for the provision of services to the client is defined in the terms of engagement between the instructed firm and the client.

Connect with us

linkedin logo
facebook icon
youtube icon