Sweden

Progress overview

Current status

The Swedish Government appointed a legislative committee in February 2025 for the purpose of evaluating required implementation action. This legislative committee presented its proposal on 19 January 2026. The proposal (SOU 2025:124) suggests that the Swedish Marketing Act (2008:486) needs to be amended. The new regulations in the Marketing Act (as well as some other changes) are suggested to enter into force as per 1 January 2027.

Next steps

The Swedish parliament is expected to adopt the suggested amendments, but there may be some remaining uncertainty as to timing and details.

Documentation

Report of the Inquiry on more consumer power in the green transition. Note that the document includes also a English language summary which in some detail describes all the legislative changes.

Additional information

The proposal suggest a number of amendments to the Swedish Marketing Act. There are also proposed amendments to the Swedish Act on Distance Contracts and Off-Premises Contracts and amendments to the Swedish Consumer Sales Act. In addition, the committee proposes a new act that would give consumers the right to request that a trader must repair certain goods,

Key contact

Richard Jacobson Partner E: RichardJacobsson@eversheds-sutherland.se

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